Swordfish
Inside SwordFish's Breakthrough: Doubling Sales Leads in 30 Days
How does it feel when there is a lot of website traffic but not enough opportunity to make sales? Ask SwordFish, one of the best tools for getting leads.
They faced the same issue, but later, with the help of strategies implemented by SaaSSEO. Agency, SwordFish saw a huge increase: in just one month, their sales-qualified leads doubled!
Imagine the effect and the thrill!
With a 2X increase in SQL leads, SwordFish has now reached new heights.
Isn't that amazing?
Let's look at the image below before getting into the details, which show SwordFish's amazing journey since we started working together.
What is SwordFish and How Our Journey Started with SwordFish
SwordFish is a handy tool for sales and recruitment professionals looking to connect with new people.
It provides exact contact information, such as cell phone numbers, and even verifies their authenticity in real-time. It also includes a useful Chrome plugin for quick searching and the ability to fill in missing information in your contact list.
Big organizations like Uber and Accenture rely on SwordFish for lead generation.
How Our Journey Started with SwordFish
Our relationship with SwordFish began when they approached us and expressed their needs and wishes to get more sales-qualified leads.
SwordFish could improve marketing and sales, so we worked together to make their dreams come true. Simply put, our goal was to increase their sales leads by two times. So, we discussed our possibilities with them, made necessary choices in specific matters, and began our SEO work.
And it has been an exciting journey since then!
Problem: Website Visitors Were Not Turning into Leads for SwordFish
It was hard for SwordFish earlier to get the right people to visit their website. Many people were visiting their website, but unfortunately, very few among them were turning into promising leads.
This happened because they weren't doing proper SEO for their website, including content, so their website wasn't coming up with the exact keywords their ideal customers were typing in.
So ultimately, SwordFish needed help developing a clear strategy to get more leads.
In this scenario, SwordFish required a new platform that could grow with them and help the business reach its ambitious growth goals. So they took the initiative and contacted us.
In particular, they asked our agency to help them with the following:
Getting more organic search traffic for keywords that are important to their business.
Bringing changes to their website to get more sales-qualified leads.
Our 7-Step Method to Achieve a 2X Growth in Sales-Qualified Leads
Many marketing agencies say they have a magic bullet to fix all problems. Still, we knew we had to try different SEO strategies to find the right leads and repeatedly get them to the website to sell Swordfish’s products and services.
These are seven significant steps that we followed to get more quality leads for SwordFish, which are:
1. In-depth Keyword Research
Before we got to get more people to their website as SQLs, we had a longer conversation with the Swordfish team to learn more about their goals, target audience, and what their competitors were doing in the same field.
We researched extensively to find high-volume, high-intent keywords to help us reach Swordfish's ideal customer personas.
After completing the research part, the Swordfish team and we made up a list of 1000 keywords related to their business goals and the target audience they wanted to reach.
You can take a look at some of those keywords below.
You can take a look at some of those keywords below.
Check out this table where we have shortlisted some of those suggested keywords that helped Swordfish rocket to the top of search results for important lead generation and related subjects.
As a result of ranking for the same keyword, SwordFish has outperformed some of the most notable competitors in their industry. See the image below.
2. Content Optimization and Categorization
We went through all of SwordFish's content to find where it could improve.
After getting done with the audit, we found some things that needed to be checked:
Certain items in content were a little out of date.
Some keywords were not doing very well.
There were different ways to add more helpful content to their website.
By researching keywords, we were able to give the old content a makeover that would help it do better in search engines. We checked to ensure they still fit SwordFish's mission and the people they want to reach.
Additionally, we checked that all the numbers, facts, images, and examples in the old content were still correct and holding values.
We also changed the page's titles, meta tags, and other parts to make them rank higher in search results.
A thought came to our mind that SwordFish should let people know more about the people who write their old and new material. So, we suggested they add author profiles to their content.
It had another benefit: Google would know that the writers are good at their work, making people like SwordFish a little more.
Content Categorization
The goal of content categorization was to help potential customers at every stage of their journey so that more leads and sales were generated.
Potential customers could find the right information at any point in the decision-making process because all the content were organized into categories. This ensured they got the right information at the right time, making it more likely that they would convert into sales leads.
With a good understanding of the stages of the customer funnel, we developed specific content to meet needs and ease pain points. As a result, customers were closer to making a purchase choice, and conversion rates went up.
Now, let's look at how SwordFish organized its content and made its funnel work better:
It took us a while to figure out the stages of the funnel: Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom of the Funnel (BOFU). Then, we put existing content into groups based on its usefulness and how well it helped people through the buying process.
Here are the details of the categories of the content:
Top of the Funnel (TOFU): Created informative blog posts, educational videos, and engaging social media content to attract and educate potential customers at the awareness stage.
Middle of the Funnel (MOFU): Developed in-depth guides, case studies, and comparison articles to help prospects evaluate SwordFish's solution against competitors.
Bottom of the Funnel (BOFU): Produced product demos, free trials, and customer testimonials to address specific pain points and demonstrate the value of SwordFish's solution.
We also performed some additional necessary tasks, such as:
Made sure that the transitions were smooth and that there were clear calls to action (CTAs) that led users to the next step in their buying trip.
Tracked key measures like engagement levels, conversion rates, and lead quality to see how well content worked at each stage of the funnel.
Constantly checked on performance and made content better over time based on user comments and observations.
3. Technical SEO
As we worked to get more sales-qualified leads for Swordfish, we didn't just skim the outer layer. Rather, we picked up a lot about the technical side of SEO to ensure their website was successfully equipped for action.
Here's a breakdown of what we did:
Schema Markup Implementation: Used schema code for certain types of content, like reviews, events, and frequently asked questions (FAQs), to make them more visible to search engines and improve the user experience.
Image Optimization: Optimized images by reducing file sizes, giving files descriptive names, and adding alt text to make the website faster and easier for any kind of person to access.
Canonical Tag Implementation: Used canonical tags to eliminate similar content and keep search engines from having trouble indexing the site.
Internal Link Optimization: Improved internal linking structure to distribute link equity and search engine crawlers to find their way around.
Website Crawlability Enhancement: Fixed website crawlability issues, such as redirect chains and improving robots.txt instructions.
Regular Website Audits: Regularly checked the website to find and fix any new technical problems that might arise over time, ensuring that the website's technical SEO health stays good.
4. On-Page SEO Optimization
When we did on-page SEO optimization for Swordfish, we paid close attention to every detail and used reliable techniques to improve on-page elements for the most effect.
Here is a list of a few of the most significant actions we performed:
Added focus keywords to important on-page elements like titles, meta descriptions, headings, and text to make the page more search engine-friendly and visible.
Used keyword and description-rich headers (H1, H2, H3, etc.) to organize Swordfish's content well, which improved both readability and SEO.
Slightly changed Swordfish's URL structure to make it shorter, more descriptive, and full of keywords. This helped search engines analyze and rank the site better.
5. Link Building
When we worked on building links for Swordfish, our goal was too straightforward: to get high-quality backlinks from industry-respected sites.
Let’s help you understand the ways through which we did it:
We started by looking at Swordfish's current backlink profile to see what it did well, what it could do better, and where it was weak. And then, we researched SwordFish’s competitor’s backlink profiles to find link-building opportunities that fit the company's goals.
After researching, we developed a custom link-building plan for Swordfish's goals and target community.
The following parts of the process were:
Using a Number of Channels: We used a number of methods, such as email outreach, social media, and influencer marketing, to get backlinks from relevant sources and make Swordfish's content more visible.
Exchanging Links Based on Choice: We were careful when exchanging links with SaaS websites and carefully checked each one to make sure it met our standards before starting the link trades.
Getting Involved with Relevant Sources: We worked hard to get Swordfish's backlinks placed on important websites, industry publications, and websites with a lot of followers.
Setting up Connections in the Industry: We made it easier for Swordfish to get organic backlinks by making connections with important people in the business.
Monitoring and Reporting on Backlinks: We closely monitored Swordfish's backlink profile throughout the process, finding new links and ensuring they aligned with our plan.
Swordfish was given regular reports that showed how the backlink acquisition was going and how it affected results and traffic.
Here is a glimpse of how SwordFish is doing currently:
6. Conversion Rate Optimization
Conversion rate optimization (CRO) was central to our attempts to improve Swordfish's website performance and encourage visitors to take action.
By systematically optimizing various aspects of the website, we intended to boost the percentage of visitors who took desired actions, such as signing up for a trial or requesting a demo.
Here are some specific ways we approached CRO for Swordfish:
i. Analyzing User Behavior: Using tools like Google Analytics, we studied how visitors interacted with the website to pinpoint areas for improvement.
ii. Optimizing CTAs: We improved CTA buttons by making them stand out and persuade more by using clear text, bright colors, and smart placement.
As a result, we found that:
Views of all Call-to-Action (CTA) features went up by 65%.
A big jump of 62% happened in the number of clicks on CTAs.
The number of applications increased by an amazing 1,000% after these CTA clicks.
iii. Improving Landing Pages: By improving the layout and message and ensuring landing pages aligned with what users wanted, we improved the user experience to get more conversions.
iv. A/B Testing: Using A/B testing, we tried out different things, like headlines and pictures, to see which versions got more people to buy.
v. Form Optimization: We simplified lead generation forms by reducing their number of areas, clarifying instructions, and adding auto-fill features.
vi. Utilizing Social Proof: Adding customer reviews and trust badges helped build reliability and trust, pushing visitors to purchase from SwordFish.
vii. Exit-Intent Pop-Ups: Strategically placed exit-intent pop-ups that offered compelling incentives to retain visitors who were about to leave the website.
This resulted in the following:
There were more than 115 entries from pop-up forms.
There were over 50 new contacts.
viii. Monitoring and Itering: Continuous monitoring of key metrics like bounce rate and time on page enabled iterative optimization for improved conversion performance.
7. Local SEO Optimization
We wanted to connect with possible customers nearby, so we worked on making Swordfish more visible in local search results.
This is how we did Local SEO Optimization for them:
Claimed and improved Swordfish's GMB (Google My Business) page by adding correct information and regular changes.
Found important local keywords and added them to the website's content and GMB listing.
Developed content that were specific to the area to make Swordfish a local authority.
Made sure that Swordfish's name, address, and phone number are the same on all online sites.
Acquired backlinks from local businesses and directories to boost local search rankings.
Optimized Swordfish's presence on online directories and citation sites.
Implemented schema markup with local business attributes on Swordfish's website.
How Much Time We Took to Achieve the Results SwordFish Wanted
We started our SEO campaign on January 1, 2024, in an attempt to increase Swordfish's online visibility and produce more SQL leads.
At first, Swordfish was obtaining about fifty SQL leads every month. But after only a month of implementing our SEO tactics, we saw an incredible result.
Swordfish doubled its SQL leads by February 1, 2024, and now receives more than 100 SQL leads monthly!!!
This important step forward in our work with Swordfish shows how well our SEO strategy works. It shows that we could quickly double the number of SQL leads, which was our goal.
The Ultimate Result: 2X Increase in SQL Leads in Just 1 Month
It was truly amazing how well things turned out.
SwordFish's SQL leads have grown incredibly quickly and steadily over the past month:
From 50 to 100, almost double, the number of SQL leads shot up.
This meant they made much more money and could get back on track to meet their significant success goals.
Also, many more people visited the website and learned about the business.
But wait, there's more...
The number of form views increased by 126%, which is a big leap.
The number of form entries went through the roof, rising by 293%.
The general form conversion rate went up by 74%, which is a big change for the better.
There was a big jump in sales qualified leads (SQLs), which went up by 21%.
Well, these numbers might have cleared all your confusion and made it clear why SwordFish chose us to raise the number of their sales-qualified leads, right?
Conclusion
This SEO case study shows how powerful an SEO approach can be. Swordfish got great results swiftly and quickly with the help of SaaSSEO.Agency. We used data to guide our work and focused on the client's needs.
Before we started our campaign, we were sure that our SaaS SEO strategies would help us prove that SEO was the best way to get sales-qualified leads.
When we looked at the end result, we saw an impressive:
A 120 % rise in targeted organic website traffic
A 200 % rise in subscriptions
The following image will help you understand the outcome of our SEO efforts a bit:
You might have gotten ideas for your own lead creation plan, but if you'd rather have someone else do it, contact SaaSSEO.Agency right now for a free meeting, get more sales-qualified leads, and reach your business goals!
Improve the Online Visibility of Your SaaS Business with SaaSSEO.Agency!
Are you prepared to launch the next-generation SaaS platform but don’t know where to start?
To maximize your online visibility and accomplish your objectives, team up with SaaSSEO.Agency today!