23 SaaS Marketing Books to Build Your SaaS Empire and Fuel Growth!

Even though books are one of the oldest and most standard ways to learn, they still hold the crown for personal and professional growth.

They're incredibly useful alongside other resources like people and money for sparking ideas and bringing them to life. Consequently, it opens up opportunities for people like you to start and grow your own SaaS businesses.

Hence, by reading the best SaaS marketing books written by experts in the field, you get invaluable insights and practical advice for making your way through every step of the B2B SaaS space, from starting up to growing.

But reading just any book might not be the best use of your time.

That's why we've handpicked a selection of important B2B SaaS books to help you become an entrepreneur, understand the customer journey, and smartly grow your SaaS business.

So, get ready to learn from experts and grow your SaaS business!

23 All-Time Great SaaS Marketing Books Every SaaS Founder Must Read

It's important to know who you're trying to reach when planning a SaaS marketing campaign.

You need to develop interesting ideas and find different ways to get in touch with people you have targeted as your audience.

And here is a fact: Getting ideas and tips from reading SaaS marketing books can help you improve your approach and, in the end, help your business grow.

That’s why we’ve prepared a list of the 23 best books on SaaS sales and marketing that can help you as a guide to find your way around effective SaaS marketing.

So, let's talk about some great SaaS marketing books that will help you feel more confident about implementing your marketing plans.

Must-Read Books for Starting Your SaaS Business

Some people fear starting a software-as-a-service (SaaS) business, but you shouldn't!

Cause, here, we’ve listed the five best SaaS books you must read if you want to be ready for the difficulties that lie ahead as a SaaS business owner.

1. "The Lean Startup" by Eric Ries

About the Author

Eric Ries is an entrepreneur and the famous blogger behind Startup Lessons Learned. He has been through the ups and downs of being an entrepreneur many times, including co-founding IMVU.

As a speaker and advisor, he has shared his Lean Startup method with people worldwide.

Why is This Book Worth Reading?

"The Lean Startup" by Eric Ries is an innovative book that can change your thoughts about developing new ideas and making products.

Ries talks about the lean startup method, which focuses on fast testing and developing products in small steps.

Who Should Read This Book?

This book is a must-have for you as a SaaS founder if you want to succeed in the digital market. It’s full of real-life cases and valuable advice.

Key Findings of This Book

The principles of lean startups to cut down on waste and boost productivity
Minimum Viable Product (MVP) is helpful for testing and making changes
Measure growth numbers accurately to make good decisions in business
Put important things first and focus on coming up with new ideas
Respond quickly to customer input to keep making things better

What Readers Say About the Book

Goodreads: 4.11/5 (322,237 ratings)

"Best book for start-ups. This book does not contain many fancy you-have-a-passion-just-do-it examples like other start-up books do. I appreciate the applicability of this book and recommend it to everyone." - Nguyen Linh Chi.

2. "Zero to One" by Peter Thiel and Blake Masters

About the Authors

Peter Thiel is an investor and businessman who is known for creating PayPal and investing in Facebook early on. He started Palantir Technologies in 2004 and is a partner at Founders Fund.

Blake Masters is president of The Thiel Foundation and COO of Thiel Capital. He’s known for the notes he wrote for Thiel's class.

Both are significant people in the fields of technology and private capital.

Why is This Book Worth Reading?

Peter Thiel is an experienced venture investor, and he wrote a book called "Zero to One" that is full of helpful advice for startups on how to come up with new ideas.

Thiel goes against what most people think about being an entrepreneur and stresses how crucial real innovation is over simple repetition.

Who Should Read This Book?

If you are a would-be business entrepreneur, "Zero to One" is a must-read for you and will teach you ways to build great companies that change the world.

Key Findings of This Book

How to develop ground-breaking ideas that lead to real progress.
Ways of using market power to your advantage.
Thinking differently in business and how it can help your projects stand out in a crowded market.
Developing unique value ideas that will keep customers coming back.
Strategies to create and use strong network effects to make your business projects have a bigger effect.

What Readers Say About the Book

Goodreads: 4.16/5 (349,790 ratings)

"This book is so good that it deserves two readings. Peter Thiel gives many of his insights about startups, what kind of businesses tech entrepreneurs must focus (think 10X better and cheaper) Venture Capital funds and how VCs think, how to hire and choose co-founders and many other crucial topics for startups. A must read.” - Jose Papo.

3. "The Hard Thing About Hard Things" by Ben Horowitz

About the Author

Ben Horowitz is a co-founder and general partner at Andreessen Horowitz, a prominent venture capital firm in Silicon Valley. His blog, where he shares insights from his varied professional experiences, attracts a wide readership.

His expertise and thoughts have also been highlighted in major publications like the Wall Street Journal, the New York Times, and Fortune.

Why is This Book Worth Reading?

Ben Horowitz, a famous Silicon Valley entrepreneur, discusses the difficulties of starting and running a business in “Hard Things About Hard Things”.

This book will teach you the harsh facts about being an entrepreneur.

You’ll also get the knowledge and skills to handle challenging work situations. Some of these are making tough decisions, handling crises, and building a solid business culture.

Who Should Read This Book?

It offers valuable advice for those who want to know how to make tough choices in business, deal with crises, and create a strong company culture.

Key Findings of This Book

How to deal with challenging situations, such as directing employees, growing operations, and leading people through tough times.
Mistakes will happen in business, and learn from them.
Important traits that all great CEOs have that help them lead their companies through tough times.
Ways to strengthen your business for consistent, long-term growth.
Common challenges in starting and running a new business.

What Readers Say About the Book

Goodreads: 4.2/5 (92,281 ratings)

"Ben goes deep into the struggles a CEO faces on a daily basis. Pick this up (along with The Culture Code) if you're already running a business or aspire to start one. It made me understand the reasons behind the processes at large companies.” - Swapnil Agarwal.

4. "Crossing the Chasm" by Geoffrey A. Moore

About the Author

Geoffrey Moore is a famous author and expert who splits his time between working as a consultant for new tech companies and big tech companies like Microsoft, Google, and Salesforce.

He started as a writer but then switched to tech advising and helped to found The Chasm Group, Chasm Institute, and TCG Advisors.

Why is This Book Worth Reading?

"Crossing the Chasm" is a classic book that advises dealing with the challenges of getting new products to market and growing existing ones.

The author, Moore, provides a detailed strategy for startups aiming to transition from early adopters to the broader market.

Who Should Read This Book?

This book is a must-read for business leaders and entrepreneurs looking for a strategic guide on achieving broad adoption of new products.

It provides essential insights and strategies personalized to help anyone aiming to launch and popularize their innovations successfully.

Key Findings of This Book

How to target the right groups of people with your product.
Making customized sales and marketing plans that appeal to early customers.
Real-life examples show how to move from niche markets to general adoption successfully.
Tried-and-true strategies to get more people to use your products.

What Readers Say About the Book

Goodreads: 4.01/5 (28,746 ratings)

"This book is a helpful resource for marketing basics, with great examples and explanations for those just dipping their toe into the subject. It's detailed and specific enough to be helpful without sacrificing readability, and that's really all I could ask for in an academic text!” - Cindy.

5. "The Innovator's Dilemma" by Clayton M. Christensen

About the Author

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School. He co-founded Innosight, Rose Park Advisors, and the Christensen Institute and has written successful books, such as Competing Against Luck and How Will You Measure Your Life?

Thinkers50 named Christensen the most critical business thinker in the world in 2011 and 2013. He is an expert in growth strategy and investments.

Why is This Book Worth Reading?

Clayton M. Christensen's "The Innovator's Dilemma" offers a profound understanding of why successful businesses fail due to disruptive innovation and how to prevent this in your business.

Businesspeople who want to learn how to deal with disruptive innovations can't do without this classic book.

The writer lets readers understand and deal with the innovator's problem by using compelling insights and strategies they can implement.

Who Should Read This Book?

If you're a business leader who wants to understand and deal with the problems that disruptive innovation brings to your field, this book is for you.

Key Findings of This Book

Established companies' challenges when new technologies disrupt their market dominance.
How disruptive innovations work and how they change markets.
Interesting real-life examples that show what happens when you don't adapt to new technologies that change things.
Strategic frameworks to help your organization create a culture of constant innovation.
Useful strategies to deal with changes in your industry caused by disruptive innovations.

What Readers Say About the Book

Goodreads: 4.04/5 (54,220 ratings)

"This is one of those books that becomes an instant classic. Everyone talks about it until you think you know most of what it has to say without reading it shortly after it comes out. You can barely carry on a conversation about technology without someone using the term "disruptive." It deserves that reception and as with most cases, there is much more to gain by reading the book than just the popular representation.” - Jeff Yoak.

Books on How to Scale Your SaaS Business

There are many important marketing skills you'll need to know as a current SaaS marketing leader making a full marketing plan.

These are the top 5 must-read SaaS market strategy books you certainly can't miss to scale your SaaS:

1. "Good to Great" by Jim Collins

About the Author

Books by Jim Collins, like "Good to Great" and "Built to Last," have sold over 10 million copies around the world.

Collins started a management lab in Colorado and mainly wrote about leadership in the social sector. He has degrees from Stanford and has been given honorary doctorates.

In 2017, Forbes named him one of the 100 Greatest Living Business Minds.

Why is This Book Worth Reading?

A very well-researched book by Jim Collins called "Good to Great" will give you useful information about the timeless rules that set great companies apart from good ones.

Who Should Read This Book?

This book will change how you think about organizational success and spark big changes, whether you're a business leader or an entrepreneur.

Key Findings of This Book

Level 5 leadership that combines humility and unwavering commitment to achieve corporate excellence.
Strategies for creating the ideal team by attracting and keeping individuals who align with the company's vision and values.
The Hedgehog Concept, which helps focus and allocate resources effectively at the intersection of passion, excellence, and profitability.
How to build a disciplined culture filled with self-driven people who enjoy freedom and responsibility, enhancing performance and creativity.
Using technology strategically to accelerate growth.
The power of consistent, small actions in building organizational momentum and driving results.

What Readers Say About the Book

Goodreads: 4.14/5 (210,776 ratings)

"This book is essentially a 10 year long study to find companies who were good for at least fifteen years, then something happened to make them explode to greatness. It's one of the most value-packed books I've ever read when it comes to building and managing companies. This is a must read for anyone interested in how the greatest companies in our era became like that and how to make your company go from mediocre to epic.” - Mario Tomic.

2. "Built to Last" by Jim Collins and Jerry I. Porras

About the Author

Jerry I. Porras is a Lane Professor Emeritus at Stanford University. He attended Stanford in 1972 and has degrees from Texas Western College, Cornell University, and UCLA.

Why is This Book Worth Reading?

"Built to Last" is a book that questions what most people think they know about how to make businesses successful.

In this book, you’ll see how Collins busts common myths and gives excellent suggestions on building organizations that last and positively affect the world through in-depth study and exciting stories.

The book challenges ideas you already have about what it takes to make an organization with a clear purpose and gives you practical ways to achieve long-term success.

Who Should Read This Book?

If you want to challenge popular ideas about business success and learn valuable ways to create a long-lasting company that fits your values and goals, this book is for you.

Key Findings of This Book

Set big goals to focus your efforts on progressing.
Create places where workers live out their core beliefs, which helps the company stay true to its roots.
Try different methods and keep what works so you can keep improving.
Put people in charge who are deeply committed to the company's core values.

What Readers Say About the Book

Goodreads: 4.06/5 (76,880 ratings)

"This is one of the few business books I read cover to cover. I found its idea of what makes companies great to be an inspiring one. It led me to formulate my own "Big Hairy Audacious Goal," which I've tried to use to guide my company ever since: Changing the world by spreading the knowledge of innovators.” - Tim.

3. "Scaling Up" by Verne Harnish

About the Author

One of the people who started the Entrepreneurs' Organisation (EO) is Verne Harnish. He also runs a global teaching company called Scaling Up and chairs EO's MIT CEO program.

Harnish is in charge of ScaleUp Summits and is on the boards of The Riordan Clinic and Geoversity, among others. He is an investor and a member of the International Brotherhood of Magicians.

Why is This Book Worth Reading?

Verne Harnish's "Scaling Up: How a Few Companies Make It...and Why the Rest Don't" is an award-winning book that is a must-read for entrepreneurs and leaders like you who are trying to figure out how to grow their businesses.

It includes new one-page tools like the improved One-Page Strategic Plan and the Rockefeller Habits ChecklistTM.

Harnish's ideas can help you turn your business into a dynamic, thriving one with engaged employees, happy customers, and higher profits.

Who Should Read This Book?

This book is perfect for entrepreneurs and leaders looking for growth. It breaks down step-by-step tactics that can transform your firm into a thriving business.

Key Findings of This Book

A step-by-step plan for growing your business, focusing on people, strategy, performance, and cash flow management.
4D structure, which stands for Drivers, Demands, Disciplines, and Decisions.
How to give tasks to others and set up the right methods for tracking progress, giving feedback, and rewards.
The Rockefeller Habits and how they can help you align your team, strategy, performance, and cash flow.

What Readers Say About the Book

Goodreads: 4.15/5 (5,371 ratings)

“Well worth the read. Lost of good reminders & detailed practices... One of those books that makes you challenge your thinking on your own business. I would highly recommend it for those looking for guidance as they scale.” - Andrew Milne.

4. "High Output Management" by Andrew S. Grove

About the Author

Andrew S. Grove, who was born in Hungary and moved to the United States, helped to start Intel and was its president and CEO. In 1997, Time magazine awarded him Man of the Year.

Grove stopped serving as CEO in 1998 but is still the board's chairman.

He lives in the San Francisco Bay Area and teaches at the Stanford University Graduate School of Business.

Why is This Book Worth Reading?

"High Output Management" by Andrew S. Grove is a timeless resource, precious for SaaS companies seeking effective leadership and management guidance.

The book offers practical advice on crucial topics, including enhancing decision-making, boosting team productivity, and increasing operational efficiency.

It’ll provide you with the skills and information you need to deal with the complicated things about business and promote efficiency, new ideas, and long-term growth.

Who Should Read This Book?

If you're in charge of a SaaS company and want timeless advice on how to lead, make decisions, be productive, and run your business efficiently in today's complicated business environment, this book is for you.

Key Findings of This Book

How to reach challenging and attainable goals to help your team succeed.
The importance of clear communication and feedback loops to create a culture of accountability and constant growth.
Operational frameworks and the best ways to improve output by making processes and workflows run more smoothly.
Ways to quickly balance short-term priorities with long-term strategic goals to make smart choices.

What Readers Say About the Book

Goodreads: 4.30/5 (18,682 ratings)

“I can't believe I eschewed this book for so many years (I've always struggled to get beyond 10 pages of a management book). The number of insights packed into this small book - on mundane things like 1-on-1 meetings, hybrid organisations and how a manager should spend his/her time - just blew my mind. If you are embarking on your first managerial role, please invest a few hours in reading this management bible. - Krishna Ramkumar.

5. “The Science of Selling” by David Hoffeld

About the Author

David Hoffeld runs a top sales and consulting company based on research. He is the CEO and chief sales trainer at Hoffeld Group.

He is famous for coming up with a new way to sell things based on neuroscience, social psychology, and behavioral economics and have a huge impact on sales.

Hoffeld has given talks at Harvard Business School and has been in high-profile magazines like Fortune and Harvard Business Review.

Why is This Book Worth Reading?

"The Science of Selling" by David Hoffeld is a work of art that combines behavioral economics, social psychology, and neuroscience to reveal the secrets of how to sell things effectively.

By going into great detail, this book explains how people make decisions.

You can understand how to persuade buyers and bring about good results properly by reading this book.

Who Should Read This Book?

You should read this book if you want to learn how to sell things by learning about how people make decisions.

Key Findings of This Book

How to use words to influence people in sales.
Strong heuristics such as single-option aversion and the asymmetric dominance effect that help buyers make choices.
The six most important emotional promises buyers make during sales, and use those promises to your advantage.
The root causes among the six basic "Whys" to deal with problems successfully.
Questions that can help you communicate better.

What Readers Say About the Book

Goodreads: 4.02/5 (517 ratings)

“Reading for work about work is always fun. Really is interesting to see how detailed Hoffeld went into psychological dynamics and relations to complicated decision making processes that are aligned to start, continue and finish a buying and procurement process.”- Jackson Chen.

Books about Effective Marketing Practices for Scaling Up

The business space is always changing, and marketing is no different. It’s especially true for people who run a SaaS business.

To help you along the way, we've put together a list of must-reads for any SaaS founder who wants to do their best in marketing:

1. "Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares

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About the Authors

Gabriel Weinberg started DuckDuckGo in 2008, a search engine that focuses on privacy. He is a businessman known for protecting his privacy online and not using personalized search results.

Justin Mares is an entrepreneur who started a number of businesses, such as TrueMed, Kettle & Fire, and Drink Surely. Mares is known for his knowledge of health and startups, which he often shares in his magazine.

Why is This Book Worth Reading?

"Traction" is a valuable read because it offers practical advice on quickly attracting new customers. It introduces you to 19 key channels suited for different business models, providing a comprehensive framework to guide your strategy.

Filled with step-by-step instructions and actionable tips, this book is an essential tool for anyone looking to implement a structured approach to sustainable growth.

Who Should Read This Book?

The book here is for you if you want to learn useful ways to get new customers quickly and help your business grow over time.

Key Findings of This Book

How to pick the best channels for your business type and market.
The importance of testing different avenues and taking a flexible approach to growth.
Over 40 interviews with famous startup founders will help you learn more.
Tactics and best practices that you can implement to get more customers quickly.
Different platforms to find the best ones for your business.
A three-step bullseye framework designed to help businesses test various traction channels.

What Readers Say About the Book

Goodreads: 3.92/5 (85 ratings)

“To me, hopefully as a future entrepreneur, I found the nineteen traction channels were very good methods to gain customers and expand business growth. Also, the number of examples provided to explain real-life issues and success stories were extremely helpful to deeply understand how these traction channels work.” - May Al Dossary.

2. "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger

About the Author

Prof. Jonah Berger is a best-selling author around the world who studies consumer behavior, social impact, and word of mouth.

His work has been published in well-known newspapers and scholarly magazines like The New York Times.

Berger's books, like "Contagious" and "Invisible Influence," have sold more than a million copies worldwide and are praised for explaining how and why things become popular.

Why is This Book Worth Reading?

With studies to back it up, “Contagious” discusses the psychology behind why things go viral. It’ll give you instructions on making goods, services, or content that people will like and that can be shared and discussed.

By following the rules in the book, you can make it more likely that your ideas will spread like fires in the digital age.

This book is helpful for marketers, business owners, and content creators who want to learn more about how viral content works and how to make more of it.

Who Should Read This Book?

This book is helpful for marketers, business owners, and content creators who want to learn more about how viral content works and how to make more of it.

Key Findings of This Book

The six basic rules that explain why some things spread so quickly.
How to use social cash to get more people to share your product or idea.
Ways to get people to think of your product or idea again.
Strategies to use words that hit people emotionally and make them react strongly.
Tactics to use stories to sell your product or idea and how to make them more attractive.

What Readers Say About the Book

Goodreads: 4.6/5 (7,160 ratings)

“This is the first book I have found that really exposes the myth of social media as a critical business influencer. The author's research provides a clear understanding about how ideas are shared and what really works in a business to business environment. The notes in the back of the book offered additional sources that I found very useful in conducting further research into this subject. The book is a few years old, but the ideas remain timely.’ - Annemarie M. Osborne.

3. "Hooked: How to Build Habit-Forming Products" by Nir Eyal

"Hooked: How to Build Habit-Forming Products" by Nir Eyal About the Author

Author of "Hooked" and "Indistractable," Nir Eyal once taught at Stanford Graduate School of Business. Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today have all written about how smart he is regarding business, psychology, and technology.

He writes about interesting things on his blog, NirAndFar.com.

Why is This Book Worth Reading?

Nir Eyal's book “Hooked” gives you a complete framework, the Hook Model, that explains how habits are formed in product design.

Hooked details the psychology behind how habits form and gives you practical tips for making goods that get people's attention and help them form lasting habits.

Who Should Read This Book?

This book is great for anyone who designs products, runs a business, or markets things. It shares great ideas and useful tips for making products that people will love and use for a long time.

Key Findings of This Book

The four parts of the Hook Model: the action, the variable reward, the investment, and the trigger.
How to find external and internal causes and use them to get users involved.
The idea of variable benefits and how to use them to get people to interact with your app.
Importance of getting users to invest in the product in order to keep them using it and get them to use it again.
How to push yourself to apply the Hook Model to a certain product or project.

What Readers Say About the Book

Goodreads: 4.10/5 (42,629 ratings)

“If you ever wondered why makes people come back to Facebook, Twitter or games like World of Warcraft this books has the answer. It's really a must read so you understand the psychology behind what drives our behavior in a world where there's so many services competing for our attention.” - Mario Tomic.

4. "From Impossible To Inevitable" by Aaron Ross and Jason Lemkin

About the Authors

Aaron Ross writes best-selling books, gives speaking speeches worldwide, and is co-CEO of PredictableRevenue.com. His goal is to help businesses grow faster by using outbound selling methods.

Two times a founder and once a venture capitalist, Jason M. Lemkin is known for leading VC investments in a number of successful enterprise/SaaS startups.

Lemkin is also a co-founder of NanoGram Devices, which was bought for $50 million, and he advises several SaaS leaders.

Why is This Book Worth Reading?

Ross and Lemkin made a point clear in "From Impossible to Inevitable": Getting huge growth is a matter of following a model that has worked before.

This book won’t just give you ideas; rather, it's a complete guide that shows you how to go from not knowing what will happen with your SaaS to knowing it’ll succeed.

Who Should Read This Book?

If you want to achieve sustainable and scalable hyper-growth, reading this book is a must for you.

Key Findings of This Book

Ways to make consistent revenue by looking into businesses' strategies with rapid growth.
How successful SaaS and hyper-growth businesses scale their operations in a way that makes sense.
The strategies that big companies like HubSpot and Salesforce used to become leaders.
Common problems that slow the growth of SaaS startups and how these should be dealt with using useful strategies.

What Readers Say About the Book

Goodreads: 4.22/5 (1122 ratings)

“This should be THE textbook for SaaS salespeople. The authors have done a phenomenal job covering SaaS sales, from corporate strategy level to how marketing and sales can cooperate to generate more business to practical advice where sales can apply in their daily work to improve results. I believe anyone who is in the "business" side of companies can learn a thing or two from reading this book." - Martin.

5. "Growth Hacker Marketing" by Ryan Holiday

About the Author

Ryan Holiday is a well-known psychologist. Some of his well-known books are "The Obstacle Is the Way" and "Ego Is the Enemy."

More than 5 million copies of these books were sold around the world.

Why is This Book Worth Reading?

If you want to change how marketing is done, "Growth Hacker Marketing" by Ryan Holiday is the book for you.

In this book, the writer discusses how marketing is changing and advises startups looking for new ways to do things.

He has highlighted different creative growth hacking methods that have helped big companies like Gmail, Facebook, and Airbnb succeed without spending much money on marketing.

Who Should Read This Book?

This book is a game-changer for marketers, businesses, and leaders alike.

Key Findings of This Book

Shift from outdated methods to dynamic, growth-centric strategies.
Create inherently shareable, viral products through customer advocacy.
The ineffectiveness of generic marketing for complex B2B products.
Essentials of B2B marketing: relationship building, complex decision-making, and overcoming the absence of "coolness."
The critical role of early adopters.

What Readers Say About the Book

Goodreads: 3.77/5 (10,629 ratings)

“Traditional marketing no longer applies to the informational era. New startups come from behind with new ways of thinking and new marketing techniques that revolutionize everything we knew about advertising by now. From concepts like product-market fit, product recommendation and viral coefficients, this book will forever change the way you look at advertising and launching a business or product." - Robert Bucur.

Books for Successful Content Production and Marketing

The art of making content that people want to read and selling well is a complex subject that every SaaS leader should know about.

Let’s check out some important books you should read to do well in content creation and marketing:

1. "Content Inc." by Joe Pulizzi

About the Author

Joe Pulizzi is a writer who wrote the best-selling books like "Killing Marketing," and "Epic Content Marketing." Fortune Magazine called the first one a "Must-Read Business Book."

He started The Tilt and the Content Marketing Institute. His show, "This Old Marketing," has been downloaded millions of times in 150 different countries.

Pulizzi helps kids in 35 states with speech therapy and technology through his charity, The Orange Effect.

Why is This Book Worth Reading?

Joe Pulizzi's book “Content Inc.” is a complete guide on how to use content to become an authority in your area and build a successful business.

If you want to start your own business or change how your brand is represented, this book will help you find your way around the digital world.

You can connect with your audience meaningfully after reading this book.

Who Should Read This Book?

For Those who want to become an expert in their areas and build a successful business through strategic content creation, this book is for them.

Key Findings of This Book

How to write content that your readers will enjoy and that will help you stand out from others in the same field.
Content Tilt and use it to find your unique market position.
Ways to improve your personal brand and set yourself up as an industry thought leader.
Joe Pulizzi's experiences and case studies of content-driven businesses that have done well.
Useful resources and tools to help you put the strategies in the book into action.

What Readers Say About the Book

Goodreads: 3.97/5 (1276 ratings)

"Perfectly summed up a *lot* of great points that I already knew, while also teaching me a teensie bit about what I didn't know. For someone new to content marketing, this is a great beginner's guide with lots of helpful suggestions to get you started. I'd suggest keeping this next to your desk as a bible for the basics of content marketing and dog-earing the crap out of it with annotations." - Sherilynn Macale.

2. "Everybody Writes" by Ann Handley

About the Author

Ann Handley is the Chief Content Officer at MarketingProfs and a famous author and speaker. She’s known for writing the best-selling books "Content Rules" and "Everybody Writes."

Forbes named her the most important woman in social media. She talks about content, business, and life with her over 51k Twitter followers.

Ann co-founded ClickZ.com and started her work as a business reporter. She was one of the first people to use digital marketing.

Why is This Book Worth Reading?

"Everybody Writes" by Ann Handley is the best book you can read to learn how to communicate online. This book gives you power by showing you that each post, tweet, and email is a chance to connect with your readers.

Handley's friendly style takes the mystery out of content creation, making it fun and easy to do. It's not enough to just write; you need to connect with others and talk to them clearly and with understanding.

After reading this book, you can see how your writing changes from ordinary to extraordinary, making your message hit home with every reader.

Who Should Read This Book?

You should read this book if you need help writing a tweet, a blog post, or a business report, as it has a lot of useful tips.

Key Findings of This Book

How to add engaging elements to content that connect and add value to your audience.
Complex qualifiers in writing for clearer, more impactful messages.
Stories that make readers feel like heroes, creating interest and connection.
Effective strategies to stand out on social media platforms like Facebook, Instagram, and LinkedIn.
Key communication techniques to engage your audience and make a lasting impact.

What Readers Say About the Book

Goodreads: 3.77/5 (10,629 ratings)

“If you are looking for the ultimate primer on how to create compelling content (especially in a marketing world) then this book is the absolute go-to. Part mindset and understanding, part theory and grammar, part messaging and "Why", Ann breaks down her decades of experience in writing and editing to give readers everything they ever wanted to know but were afraid to ask.” - Elisa Doucette.

3. "Killing Marketing" by Joe Pulizzi and Robert Rose

About the Author

Robert Rose is a well-known person in the fields of marketing and content strategy, and he is often seen as a thought leader in these fields.

His contributions include giving talks, writing articles, and writing books on similar topics, mostly about developing new marketing strategies and content.

Why is This Book Worth Reading?

Joe Pulizzi and Robert Rose's book "Killing Marketing" takes an innovative look at marketing tactics, questioning what most people think and calling for a complete change in the way things are done now.

In this book, you can see the authors use challenging questions and strong arguments to develop new ideas.

These innovative ideas aim to change marketing from a cost center to a profit center, eventually changing its role in the growth and sustainability of businesses.

Who Should Read This Book?

If you are a marketing leader and want to change your strategies and adopt profit-centered methods for long-term business growth, you should read "Killing Marketing".

Key Findings of This Book

The importance of making useful and interesting content that helps sell products and gives value to your audience.
Thought-provoking questions that make you rethink standard methods in a critical way.
How to change the way you think about marketing so that it's a profit center instead of a cost center.
New ways to measure success from metrics like "Return on Audience" and "Return on Investment," focusing on how much customers engage and what they're worth, not just profit.
The effects of democratized media sharing in the age of social media and learning to produce high-quality content.

What Readers Say About the Book

Goodreads: 3.90/5 (277 ratings)

“If you're looking for easy answers to content marketing conundrums, or three things you can do tomorrow to make an incremental change, then this isn't the book for you. But if you're passionate about the possibilities of marketing and genuinely want to contribute to business strategy, then this is absolutely the book you should read.” - Annie Janzer.

4. "They Ask, You Answer" by Marcus Sheridan

About the Author

People called Marcus Sheridan a "web marketing guru" because he kept his swimming pool business going when the economy crashed in 2008.

Sheridan is now a well-known speaker and expert in digital sales and marketing. He helps hundreds of companies and brands become leaders in their fields.

Why is This Book Worth Reading?

The book "They Ask, You Answer" by Marcus Sheridan is a great resource for learning about content marketing and inbound sales.

It was written by someone whose business went from selling clay pools to becoming a thought leader in the field.

This book questions old industry rules and stresses the importance of honesty with customers about their problems.

Who Should Read This Book?

This book is for those who want to understand the basic ideas essential for effective marketing strategies.

Key Findings of This Book

The benefits of discussing prices and costs freely in different types of content.
Ways to get the sales and marketing teams to work together better, like using "BCC" in sales emails to inform the marketing team about possible content possibilities.
How to enhance your website's user experience with tools for self-selection and faster site performance to please customers.
Fundamental principles of the "They Ask, You Answer" approach and how it can boost your sales and maintain customer engagement.
The "80% Video" concept, where your video content team can record frequent customer queries to create valuable content.

What Readers Say About the Book

Goodreads: 4.23/5 (1544 ratings)

“Very insightful book on how to create a customer-centric culture that drives inbound leads in a digital world. Probably the most actionable business book I’ve read: it is purely focussed on implementable advice, rather than the usual high-level and vague faff that business books are so often steeped in. This is a well written instruction manual on how B2B organisations need to drastically transform their sales and marketing functions to respond to digitally savvy buyers” - Mikkel Tolnaes

5. "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach

About the Authors

Kristina Halvorson is the CEO of Brain Traffic and the founder of Confab. She is a well-known expert on content planning and is the host of the show Content Talks. She organized the Content Strategy Consortium and gave keynotes worldwide.

Melissa Rach is the director at Hexagon Communications. She is an experienced communications and content specialist who knows a lot about writing for the web.

Why is This Book Worth Reading?

Content Strategy for the Web by Kristina Halvorson and Melissa Rach is a must-read for marketers who want to make content-based growth plans that work.

It’ll give you a full explanation of how to create and share useful online content.

By reading this book, you’ll understand how important it is for businesses to have a well-thought-out content strategy in today's digital world.

Who Should Read This Book?

If you are a marketer who wants to learn how to make good content plans, know why they're important, and get better at social media, this book is for you.

Key Findings of This Book

The basics of content strategy, such as creating, delivering, and managing information.
Different ways to offer content, such as original content and user content.
Types of people who work on the material creation, review, and approval processes.
Difference between brand and content strategies, and make sure you're not just talking.
Useful tips on figuring out how effective your content is and how to use a lifecycle approach to your social media efforts.

What Readers Say About the Book

Goodreads: 4.00/5 (2929 ratings)

“Highly accessible writing style (not a surprise), and each page of this book is packed with nuggets for anyone seeking to revamp the content on their websites or launch a new one. I expect to continue to return to pages for reference in the course of my career. Glad I bought this book!” - Tomi Ola.

Books to Understand Customer Journey and Experience

Understanding the consumer's journey and improving the customer's experience are important parts of modern marketing. These are the most important parts of making a marketing plan that speaks to your audience.

We've highlighted a list of the top 3 books to help you improve your techniques in this area.

Check these out!

1."Outside In: The Power of Putting Customers at the Center of Your Business" by Harley Manning, Kerry Bodine, and Josh Bernoff

About the Authors

Harley started the CX research group at Forrester and is known for writing great reports and leading events. Having worked with engaging services for a long time, he is an experienced speaker.

Kerry, CEO of Kerry Bodine & Co., uses her experience as a designer and her time at Forrester to create profitable customer trips. She is a well-known author whose work has been published in leading academic journals and is the main speaker at international gatherings.

Josh Bernoff is a successful writer and author who wrote business books that made millions of dollars. "Build a Better Business Book," his most recent book, shows how dedicated he is to writing that has an effect.

Why is This Book Worth Reading?

"Outside In: The Power of Putting Customers at the Center of Your Business" is a life-changing book

It’ll help you understand how important it is to put customers first to run a successful business.

The writers in this book show how putting customer needs and experiences first can build loyalty, growth, and profits in various fields through insightful analysis and real-life examples.

Who Should Read This Book?

Read this book if you want to find out how customer-centered strategies can help your business succeed and keep customers coming back.

Key Findings of This Book

What customers want and need and how meeting these needs is the key to running a successful business.

How to make people feel something when they use your product or service. This will help you connect with them more deeply and keep them loyal over time.
Ways to include customer service in government so that customer's needs are considered at all levels of the business.
Real-life cases, such as FedEx's innovative solutions to customer perception issues, illustrate the effectiveness of customer-centric strategies in various business contexts.

What Readers Say About the Book

Goodreads: 3.92/5 (764 ratings)

“This should be required reading for anyone who cares about customer experience. The book is overflowing with excellent examples of what companies are doing to become more customer centric. In addition, there's fantastic commentary from the authors, along with their insights and best practice recommendations. Great handbook on experience.” - Colleen.

2. “Customer Success” by Nick Mehta, Dan Steinman, and Lincoln Murphy

About the Authors

A well-known author in customer success, Nick Mehta is the CEO of Gainsight. Through customer-centered methods, Mehta is very good at helping businesses grow.

Professionals know Dan Steinman for his knowledge of how to make customers happy and grow a business. Steinman's efforts are likely to include insightful writings and thought leadership in these areas, focusing on new ways to keep customers coming back.

Lincoln Murphy helps thousands of businesses worldwide with his training, keynote speeches, and advice. His method focuses on growth and empathy, making him the go-to expert for companies that want to build stronger customer relationships.

Why is This Book Worth Reading?

You can find out how to make your business successful in the long run with "Customer Success." This book discusses the big change from the B.C. to A.B. eras, focusing more on customer freedom.

The book explains how managing customers has changed and why having a team dedicated to customer success is so important.

It's a practical guide for putting your customers first, which is key to achieving long-term success for you and your clients.

Who Should Read This Book?

If you are interested in the trend toward customer-centric strategies and want to know how to implement these changes in your own business, this book is for you.

Key Findings of This Book

Strategic planning process for customer success, from the first steps of planning to putting the plan into action.
Tried-and-true methods for implementing customer success programs.
Best ways to ensure your customers are happy, such as dividing customers into groups, organizing your team, and creating cross-functional playbooks that fit your business's needs.
How happy customers help keep them coming back and bring in more money, which helps your business grow and make money over time.

What Readers Say About the Book

Goodreads: 4.00/5 (1255 ratings)

“This is one of the best books yet that I've read on Customer Success. Provides some really great insights and takeaways for how to manage your customer lifecycle no matter if it's SMB or Enterprise.” - Crystal McHenry.

3. "Customer Experience 3.0" by John A. Goodman

About the Author

A famous expert on customer experience, John A. Goodman has worked with more than 40 Fortune 100 companies and written the book "Strategic Customer Service."

He oversees the National Rage Study, which tracks how customers feel about the market.

Goodman is a major expert on improving customer service and making business plans for top companies. He has a lot of experience and knowledge in these areas.

Why is This Book Worth Reading?

"Customer Experience 3.0" by John A. Goodman is an excellent book to read if you want to take your business to the next level. It provides valuable insights on using current technology to improve customer service.

You can get useful tips and ideas on how to improve the experience your customers have, handle their expectations, and make good use of their comments by reading this book.

Who Should Read This Book?

Anyone who wants to grow their business and make more money in the digital age needs to read this.

Key Findings of This Book

Ways to determine the return on investment (ROI) for customer experience projects.
How to manage feedback costs efficiently, ensuring that gathering and analyzing customer feedback is valuable and cost-effective.
Tactics to benefit from the author's expertise to guide you in applying customer experience concepts in your business.
Typical challenges and errors in customer experience management and strategies to avoid them, enhancing your business's performance.

What Readers Say About the Book

Goodreads: 3.63/5 (92 ratings)

“A complete handbook that combines the perfect amount of theory on the relevance of Customer Experience in nowadays businesses with practical examples on which metrics (and data needs) to utilise in order to proof Customer Experience value as worthy of the financial investment, based on its expected return.” - Ana Claudia Santos-Cortez.

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Closing Thoughts

These SaaS marketing books should be a great place to start, whether you're looking for a complete guideline or advice from an Amazon hit.

Each book we’ve listed here will help you think differently to help your business flourish by adopting either traditional or digital methods or both.

These books have packed a bunch of useful information in them, like:

New ways to sell your SaaS business
Detailed plans for revenue operations
Strategies to push your business forward

However, what are the best SaaS books that you think should be on this list? Let us know if you've found a great book that has helped you as a SaaS startup founder.

Your thoughts could help other people grow in the SaaS community.

Happy fun reading and growing!

FAQs about SaaS Marketing Books

1. What are the 10 best books on SaaS product marketing?

Many SaaS managers, thought leaders, and influencers have said the following books are some of the best on the subject:

The Sales Acceleration Formula by Mark Roberge
Tested Advertising Methods by Caples and Hahn
Obviously Awesome by April Dunford
Product Marketing, Misunderstood by Richard King and Bryony Pearce
The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola
Product-led SEO by Eli Schwartz
The 80/20 Principle by Richard Koch
Predictable Revenue by Aaron Ross and Marylou Tyler
Product Demos That Sell by Steli Efti
Product-led Onboarding by Ramli John and Wes Bush (Foreword)

2. What are the 5 best books on SaaS business?

Let’s check out five highly recommended books for anyone interested in the SaaS business:

"Lost and Founder" by Rand Fishkin
“SaaS-tainable Growth” by Vimal Cherangattu
“Start with Why” by Simon Sinek
“The Go–to-Market Handbook for B2B SaaS Leaders” by Richard Blundell, Paul Watson, Chris Tottman
"Value As A Service" by Robert Bernshteyn

3. Who is a must-read author before starting a SaaS company?

Before starting a SaaS (Software as a Service) company, one must-read author is Eric Ries, known for his book "The Lean Startup." This book is considered essential reading for entrepreneurs in the tech and SaaS sectors.

4. What is the best book on SaaS pricing?

One of the most highly recommended books specifically focusing on SaaS pricing is "Monetizing Innovation: How Smart Companies Design the Product Around the Price" by Madhavan Ramanujam and Georg Tacke.

5. What book should every SaaS entrepreneur read?

Every SaaS entrepreneur should consider reading "Behind the Cloud" by Marc Benioff, the founder of Salesforce, and Carlye Adler.

6. What are the best books to read on SaaS metrics?

Here are the best books on SaaS metrics you can read:

"Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue" by Nick Mehta, Dan Steinman, and Lincoln Murphy.
"Lean Analytics: Use Data to Build a Better Startup Faster" by Alistair Croll and Benjamin Yoskovitz.
"Scaling Lean: Mastering the Key Metrics for Startup Growth" by Ash Maurya.
"The Essential SaaS Metrics Guide: How to Grow Your Subscription Business by Measuring It the Right Way" by Leonardo Faria.

7. What are the best UX books for SaaS?

You can check out these books to understand the needful information about SaaS UX:

"Mastering Product Experience (in SaaS): How to Deliver Personalized Product Experiences with a Product-led Strategy" by Mickey Alon and Nick Bonfiglio.
"Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days" by Jake Knapp, John Zeratsky, and Braden Kowitz.
"Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty" by C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and Michael Connors.
"Lean B2B: Build Products Businesses Want" by Garbugli Etienne.

"Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller.

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